More than 80% of all innovation projects fail. Why? Because new products and services often do not meet user-needs. Rather than putting themselves in the shoes of the user companies rely on their inside-out perspective and hence missing the chance to hit the relevant pain points. As a result, they create products, which are driven by technology instead of fulfilling unmet user-needs. A missed growth opportunity.
The CFI Institute is interested in methods and tools to launch successful innovations. We believe and have shown in many projects that this can be done and accelerated by addressing unmet user needs with innovative, user-focused solutions. At heart we apply the Job to be done thinking to innovation. Currently we are expanding our know-how by integrating Design Thinking into our innovation process. Just like every organization out there, we too believe, that greatness comes from constantly working with the best people and methods available. Change is the only constant here at CFI.